Project Information
Patrick Roberts Law
USA
Website Traffic & Keyword Ranking
Rank on First Page
Patrick Roberts Law
Client Overview
Patrick Roberts Law PLLC, a criminal defense law firm based in Raleigh, North Carolina. With 20+ years of experience, the firm handles serious criminal law matters including sex offenses, drug charges, violent crimes, and felony defense.
Ranking #1 & Increasing Leads with SEO for Patrick Roberts Law
Challenges
- Keyword Ranking Gaps
Many high-value keywords (e.g. “Raleigh criminal defense attorney,” “sex crime lawyer NC,” “violent crime defense Raleigh”) were not ranking on first page. - Low Organic Traffic & Leads
The website was not drawing enough visitors from organic search, particularly for practice‐areas clients care about. - Competition & Trust Signals
Strong competition from other criminal defense law firms with strong SEO, reviews, local citations. Also, potential clients often judge on case results, reviews, and credibility which needed stronger display. - Technical & On-Page SEO Issues
Possible issues with content depth, keyword optimization, meta elements; site structure, internal linking; perhaps slow page performance; limited authority signals.
Winseeble Objectives
The main goal was to secure #1 rankings on Google for high-value criminal defense keywords, boost organic website traffic, and attract more qualified leads. We also focused on strengthening local SEO and trust signals to convert visitors into new clients effectively.
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Attain #1 ranking on Google for targeted practice-area keywords in North Carolina / Raleigh / surrounding counties.
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Increase organic search traffic to the website, especially from relevant pages and keywords.
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Increase the number of qualified leads / enquiries from the site (i.e. people contacting for consultations) via organic traffic.
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Improve trust & credibility signals (case results, reviews, content) to support conversions.
Background & Challenges
| Area | Details |
|---|---|
| Background | Patrick Roberts Law is a criminal defense firm in the USA. Despite strong legal expertise, the website lacked visibility and struggled to attract clients online. |
| Competition | Faced intense competition from other established law firms dominating Google search results. |
| Keyword Rankings | Important keywords like “criminal defense lawyer Raleigh” and “sex offense attorney NC” were not ranking on the first page of Google. |
| Traffic Issues | Low organic traffic meant fewer potential clients were discovering the firm’s services online. |
| Lead Generation | Limited inquiries and consultations due to poor online visibility and weak SEO performance. |
| SEO Gaps | Content was not fully optimized, technical SEO issues existed, and local SEO signals were underdeveloped. |
Winseeble Strategies
Keyword Research & Targeting
-> Identified high-value, transactional keywords relevant to Patrick Roberts’ practice areas (e.g. “Raleigh criminal defense attorney,” “sex offense lawyer NC,” “violent crime defense”).
-> Mapped keywords to specific pages or created new content where needed.
-> Mapped keywords to specific pages or created new content where needed.
On-Page SEO Optimization
-> Updated title tags, meta descriptions, header structure to include target keywords in practice-area pages.
-> Improved page content: added depth, case results, FAQs, blog / legal insights for authority.
-> Optimized images, schema markup (where appropriate, for reviews, case results, location) to enhance visibility.
-> Improved page content: added depth, case results, FAQs, blog / legal insights for authority.
-> Optimized images, schema markup (where appropriate, for reviews, case results, location) to enhance visibility.
Content Strategy
-> Created and published informative blog posts / legal-corner articles addressing common questions in criminal law (how to respond to an arrest, what to do when charged with drug crimes, rights during police interaction etc.). These help attract users searching informational queries and build topical authority.
-> Updated and expanded “Case Results & Reviews” pages to show strong past outcomes and client testimonials.
-> Updated and expanded “Case Results & Reviews” pages to show strong past outcomes and client testimonials.
Technical SEO & User Experience Improvements
-> Ensured site speed and mobile usability were optimized.
-> Improved internal linking structure so important practice-area pages are easy to find from homepage and blog content.
-> Ensured accurate and updated local business listings, Google My Business (or equivalent) to support local SEO.
-> Improved internal linking structure so important practice-area pages are easy to find from homepage and blog content.
-> Ensured accurate and updated local business listings, Google My Business (or equivalent) to support local SEO.
Local SEO & Reputation Building
-> Strengthened local signals: mentions in legal directories, consistent NAP (name, address, phone) across citations.
-> Encouraged, gathered, and displayed client reviews, case results to build trust.
-> Encouraged, gathered, and displayed client reviews, case results to build trust.
Monitoring & Iteration
-> Tracked keyword rankings, traffic, bounce rates, conversion/leads.
-> Identified underperforming content/pages and optimized or refreshed.
-> Adjusted focus based on what keywords were trending, what practice areas were most in demand.
-> Identified underperforming content/pages and optimized or refreshed.
-> Adjusted focus based on what keywords were trending, what practice areas were most in demand.
Results
- Achieved #1 ranking for multiple key keywords (e.g. practice-area + location terms), previously ranking lower.
- Substantial increase in organic search traffic, especially for informed searcher queries (blog, FAQ, practice-area) and local search.
- Significant rise in new leads / consultation requests from organic visitors. More people contacting via site forms or phone after finding via search.
- Improved on-site engagement: lower bounce rates, more time on page, more pages visited per session (due to better content depth and internal linking).
- Strengthened online reputation: better case result visibility and reviews boosted trust; likely contributed to better conversion rates.
Key Learnings & Insights
- Content addressing real, specific client concerns (informational + case result stories) can both improve SEO ranking and help convert leads.
- Trust signals (reviews, results, “about” content) are especially critical in legal / criminal defense sectors where credibility matters.
- Local optimization & local jurisdiction targeting make a big difference when many clients search for lawyers “near me” or in specific counties.
- Ongoing SEO is not a one-time fix: regular content updates, monitoring, refreshes are required.
Clients Feedback
Working with Winseeble has been a game-changer for my law practice. Before partnering with them, my website barely showed up on Google, and new client leads were slow. Their SEO strategy helped me rank #1 for key criminal defense terms, increased my website traffic, and brought in a steady flow of new clients. I couldn’t be more pleased with the results."