Project Information
My Idea Sports Canvas
Client Overview
My Idea Sports Canvas is an e-commerce brand specializing in premium-quality sports-inspired canvas wall art. Despite offering unique and high-demand products, the brand struggled to generate consistent sales in the USA and Canada markets. Their previous campaigns delivered low ROI, poor traffic quality, and minimal conversions.
Driving 3X Sales Growth with Google Shopping Ads for My Idea Sports Canvas
Challenges
- Low Sales & Revenue: The client struggled to turn product views into actual purchases.
- Unoptimized Product Feed: Missing attributes and poorly structured product data affected ad performance.
- Inefficient Targeting: Ads were not reaching the right audience segments interested in sports-themed canvas art.
- High Ad Spend with Low ROI: Previous campaigns consumed budget without delivering sustainable returns.
Winseeble Objectives
Our primary goal was to triple revenue from the USA and Canada by building highly efficient Google Shopping campaigns. We focused on improving ROAS, lowering cost per conversion, and optimizing the product feed, while strategically targeting sports fans, home décor enthusiasts, and gifting audiences for maximum impact.
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Increase revenue from the USA & Canada markets significantly (goal: 3× over baseline within a defined period).
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Improve return on ad spend (ROAS) so ad investment is more efficient.
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Lower cost per conversion / purchase while maintaining or improving conversion rates.
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Optimize the product feed & ad structure to better leverage Google Shopping Ads.
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Segment & target the highest potential audiences (sports fans, home décor shoppers, gifting) in North America.
Background & Challenges
| Problem | Details |
|---|---|
| Low sales volume | The client was struggling to generate consistent orders from the USA and Canada markets despite having a good product catalog and existing website traffic. |
| Poor ROI on Google Ads / Shopping | Previous ad campaigns were incurring high ad spend with low conversion, giving poor return on ad spend (ROAS). |
| Product feed & data issues | Product titles, descriptions, images were not optimized for Google Shopping; attributes (size, type, sports category etc.) were incomplete or poorly structured. |
| Targeting & bidding inefficiencies | Audience targeting was broad or not well segmented; bidding strategies did not fully leverage Google’s automation or performance tools. |
| High competition & market saturation | Sports art / décor is competitive; many advertisers for similar themes, making relevant ad positioning and cost control challenging. |
Winseeble Strategies
Product Feed Optimization
-> Added structured product attributes (size, material, sports category, etc.) for better targeting.
Smart Bidding & Performance Max Campaigns
-> Leveraged Performance Max campaigns to expand visibility across YouTube, Display, Search, and Shopping inventory.
Audience Targeting & Segmentation
-> Retargeted past visitors and cart abandoners with dynamic remarketing ads.
Data-Driven Optimization
-> Scaled winning product categories and optimized based on seasonal sports events.
Results
- Within 90 days, our approach delivered remarkable growth:
- 3X Increase in Sales Revenue in USA & Canada.
- 200% Growth in Conversion Rate compared to previous campaigns.
- Lower Cost per Conversion by optimizing ad spend efficiency.
- Higher Market Penetration among sports fans and décor buyers.
Working together, our company helped My Idea Sports Canvas overcome initial sales stagnation in the USA and Canada. By applying a data-driven strategy: optimizing product data, structuring Google Shopping campaigns more granularly, refining targeting and bidding, and running iterative tests, the revenue from these markets was increased three-fold in a short timeframe—while improving conversion efficiency and lowering costs.